The Basics of Facebook Marketing

1. Have a Facebook Page for your brand. If you're running a business, you need a Page, not just a personal profile. What you do with your personal profile is up to you, but your page should be up, and it should be promoted.

2. Post regular updates throughout the day. Just like Twitter, I see nothing wrong with sharing links to your content here if you write articles or blog posts. I should note that this should be actual helpful content though - not just posts about why people should buy your product. Nobody wants to be a fan of a page that does that.

3. Respond to comments on your Page. Get involved in conversations.

4. Update your photos and videos. You don't have to use third-party services for this on Facebook.

5. Experiment with landing pages for your Facebook Page. It doesn't have to go right to your wall. You can direct fans to any information you want to provide.