Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
So, if a visitor has landed on your website via a query in Google and very quickly pressed the back button, this will contribute to a high bounce rate.
In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found on your site are not aligned - so your site doesn't meet their expectations in some way.
Don't look at bounce rate in isolation - look at the overall picture of your website and how it's performing according to the metrics that matter to you. What DO you want your visitors to do at your site? Are you making it easy for them to do that, and are you measuring it
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